The #1 Thing Sellers Need To Know About Their Asking Price

When you decide to sell your home, your goal is simple: sell it quickly and for the best possible price. But lately, I’m seeing many sellers aim too high right out of the gate—without realizing the market has shifted. As inventory increases, that strategy isn’t working like it used to.

The result? More and more homes are seeing price reductions. In fact, according to Realtor.com, February saw the highest number of price cuts for that month since 2019.

Why is that important? Because 2019 was the last “normal” year in real estate before the market got turned upside down. What we’re experiencing now is a return to more typical conditions—and that means sellers need to approach pricing more strategically than they may have during the frenzy of the past few years.

We’re not in the same red-hot seller’s market anymore. The days of listing high and still getting multiple over-asking offers are behind us. That doesn’t mean your home won’t sell for a great price—it just means your expectations need to match today’s reality.

Here’s the truth: if you list too high and then drop the price later, you could actually end up getting less than if you’d priced it right from the beginning. But don’t worry—that’s exactly where I come in.

How I Help You Price It Right

Pricing your home isn’t a guessing game—it’s a strategy. I use up-to-date market data, neighborhood comps, and local trends to make sure we’re setting a price that reflects your home’s true value right now. That way, we attract serious buyers from the start.

Sometimes, I may even recommend pricing just slightly below market value. Why? Because it can spark more interest, more foot traffic, and ultimately more competition—which can drive your final sale price up.

Here’s how I’ll determine the right price for your home:

• I study recent sales of comparable homes in your neighborhood—not just what they were listed for, but what they actually sold for.

• I evaluate current market conditions, including buyer demand and local trends.

• I develop a custom pricing strategy to help your home stand out and sell quickly.

What Happens When You Overprice

I know it can be tempting to start high “just to see what happens.” But here’s the downside:

• Buyers may never even look at it. If your home feels overpriced, many buyers won’t even consider it—they’ll move on to others that seem more reasonable.

• It can sit on the market too long. The longer it lingers, the more people wonder, “What’s wrong with it?”

• You may end up with less. Homes that need price cuts often sell for less than they would have if they were priced correctly from day one.

Take a look at this: according to the National Association of Realtors, homes that sell within the first four weeks typically get full asking price. That’s because when a home is priced right, it creates urgency and draws in motivated buyers—sometimes even sparking a bidding war.

But the longer a home sits, the more buyer interest fades. After those first four weeks, the odds of getting full price drop significantly. That’s when sellers often feel forced to cut the price or accept lower offers just to get it sold.

The Bottom Line
Pricing your home correctly from the start is key to a smooth and successful sale. Listing too high can cause your home to sit on the market, leading to price drops and missed opportunities.

Let’s avoid that. I’ll help you land on a pricing strategy that attracts the right buyers and gets your home sold quickly—and for top dollar. Ready to get started? Let’s talk.