Why Pricing Your Home Right Matters More Than Ever

A few years ago, homes were flying off the shelves—multiple offers, bidding wars, and prices soaring above asking were the norm. It felt like sellers could set just about any price and still have buyers knocking down the door. But the market has shifted. Today’s buyers are more cautious, inventory has grown, and homes are sitting on the market a little longer. More and more sellers are making price cuts to attract attention. If you’re thinking about selling, here’s the truth: Pricing your home correctly from DAY ONE is the KEY to a successful sale in today’s market.

The Disconnect Between What Sellers Expect and What Buyers Will Pay

A recent Realtor.com survey revealed that 81% of sellers expect to get their asking price or more. But here’s what the data is really showing us:

• According to the National Association of Realtors, 44% of homes sold recently went for less than their list price.

• About 1 in 3 sellers had to reduce their price before getting an offer.

In other words, there’s a growing gap between what sellers hope for and what buyers are actually willing to pay.

This graph makes it clear: overpricing a home in today’s market can put you at a disadvantage.

What Happens When You Overprice?

It might feel strategic to list high and “leave room to negotiate,” but more often than not, it backfires. Buyers are savvy. When they see a home that’s been sitting on the market too long, they start to wonder: What’s wrong with it? That can lead to fewer showings, less interest, and eventually—yes—a price cut. As Realtor.com puts it:

“By getting the right price early on, you can increase the odds buyers will be interested in the home... reducing the odds you’ll need to lower the listing price.”

Homes that linger on the market tend to lose momentum—and that can make it even harder to sell.

A Smart Price = A Stronger Sale

The good news? You still have an excellent opportunity to sell—as long as you price your home correctly from the beginning. That’s where I come in. I’ll use local sales data, market trends, and neighborhood-specific insights to help you find that pricing sweet spot. It’s not about pricing low—it’s about pricing right. And here’s some perspective: Even if your home sells slightly below your initial goal, you’re likely still way ahead. On average, home prices have climbed more than 57% in the last five years.

The Bottom Line

The market has changed—but your opportunity to sell hasn’t gone anywhere. With the right strategy and the right price, your home can stand out and sell well. Let’s talk about what’s happening in your neighborhood and find a price that helps your home sell quickly, confidently, and for the best return. If you’re thinking about making a move, I’d be happy to guide you through it.